Brand Identity
The easiest way to grab the attention of your target group.
Brand Identityis a feeling
Whatever we look at, it creates impulses – and we generate feelings. It is my job to translate this feeling into your visual identity concept and system. I use this system to create your organisational collateral, like your logo, your website, brochure, business card, whatever you need.
Truthrules
The truer your message, the more likely you are to attract the audience you want. And the more accurately you can define your identity for your staff, the easier it is for them to transport your message. This leads to greater loyalty, greater motivation, and improved results. To talk about your visual identity and how we can create or improve a visual identity system that makes the most of your potential, simply get in touch here.
A good brand identity
A good brand identity perfectly reflects core values
demonstrates who you are
consistently reinforces your values
distinguishes you from others
Who are you?
This question underlies all marketing. Who are you? What are your values? What do you stand for? It is the answer to these questions that your audience uses to choose with whom they want to work. Or with whom they want to do business. So it is essential you get it right as it forms the basis of your relationship with them.
I am driven by helping organisations to better reflect visually who they are and what they stand for. By looking at values, and talking about your vision and ambition, I use your input to create a ‘feeling’ of who you are visually.
The process
Through the Deep Dive®, together we go back to the core of your organization. This starts with a deep dive all the way to the bottom. Here I make the core of your company visible. Then we go back up together, step by step, and with each step your identity becomes a little more tangible and visual. In the final step we surface again with communication tools with which you can conquer the market.
Step 1
Discover
Every company has a unique identity. A certain way of acting, appearance and tone-of-voice. In the first step of the Deep Dive® we want to get to know your company at its core. During the Why-Workshop, we search for that core together. What are your motivations? What is your raison d’être and why do you do what you do?
Step 2
Identify
Now that the brand values are clear, they can be formulated and developed into a creative briefing. This document contains the new DNA of your company and allows us to immerse ourselves in your company and prepare for the creative phase.
Step 3
Create
From strategy and theory to the first tangible visual form of your identity. We make proposals for a catchy new name and create designs for the new logo. Fonts, shapes and colors determine the look of your new face. An identity that the target group of your new company can recognize and that breathes your new DNA.
Step 4
Activate
Phases 1 to 3 took place under the surface. Now it’s time to surface and go public with the new identity. In this phase we translate the Brand Identity to the most diverse communication tools such as the corporate identity, website, brochures, advertisements, etc.
Here's what we offer you..
Your new brand identity consists of the following essential components:
Why workshop
During this inspiring workshop we will search together for the core of your business. What are your motivations? What is your raison d’être and why do you do what you do?
Name development
A good company name is super important to the success of your business. It expresses who you are and what you stand for.
Logo design
Make an impression and stand out from the competition with a timeless logo that perfectly matches your strongest brand values and shows who you are at a glance.
Corporate Identity design
Show who you are and make sure that customers in particular recognize you visually. The best way to achieve this is to use a recognizable, consistent corporate identity.
Webdesign
Websites are a crucial marketing component of businesses today. With so many sites, it is important to continue to stand out from the crowd.
Brand manual development
An important part of the branding process is the development of the Brand Manual. This manual contains guidelines for the use and consistent implementation of the corporate identity.
Time for a Deep Dive?
Contact me here..
